The Qualms of Starting a Newsletter

The question I keep asking myself is should I or shouldn't I.

Everyone knows me as Borlok VA, but I also use BVA (Borlok Virtual Assistants). So, if I were to start a newsletter, I would need to figure out whether I want to include my company in the name.

From there, I would need to figure out the rest of the name (for example, BVA Readers' Niche or Borlok VAReaders’ Niche).

Oh, by the way, I have five websites I could pull info from :-)

What does everyone think?