Beyond the Pillars: Why SXO Is the Next Step in Smarter SEO

From SEO pillars to experience-first strategy: What every content creator should know about SXO.

Jun 01, 2025

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A person sitting at a desk looking at a computer screen showing concept of why SEO is evolving into SXO — AI graphic created in ChatGPT using DALL-E

The search engine optimization (SEO) landscape is evolving at warp speed. It isn’t just about keywords anymore. It’s about delivering real value through every step of the user’s journey. That’s where Search Experience Optimization (SXO) comes in.

Google continues to shake things up. It is relentless in its pursuit of rewarding sites that prioritize search intent, user engagement, and seamless experiences.

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