Pam's Insightful Pen

Pam's Insightful Pen

Google’s Knowledge Panel - Why It’s a Badge of Trust

You don’t need to be famous to earn one — you just need to be consistent, credible, and visible.

Pam Lokker's avatar
Pam Lokker
Sep 08, 2025
∙ Paid
Screenshot of a Google search with a Knowledge Panel shown on the right
Created with DALL-E in ChatGPT

You’ve seen it before. That sleek info box at the top of Google with a person’s photo, quick facts, and social links? That’s Google’s Knowledge Panel.

Most people think it’s reserved for the rich, famous, or massive brands — but that’s not true anymore.

It’s not just a vanity box. It’s a sign of authority, and small business owners, solopreneurs, authors, and content creators can all qualify — if Google sees you as credible.

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